Epidemic Alert: Newsweek Calls Middle-Aged White Corporate Guys Beached Whales
Posted on July 23rd, 2011 by Oscar Kirkhope | Tags: Beached Whales, Guys Beached, Guys Beached Whales, Whales
Epidemic Alert: Newsweek Calls Middle-Aged White Corporate Guys Beached Whales
Is Newsweek right or are there just new opportunities?
The headline on the April 25, 2011, Newsweek cover is ominous: “The Beached White Male – He had a big job, big office, a big bonus. Now he’s all washed up and doesn’t have a freakin’ prayer.”
The title is more than just an “epidemic alert” as the magazine states – middle-aged white men with years of corporate experience face one of the worst job markets in their lifetimes. Once stable careers are careening to an end; those laid off cannot find work; and for millions of smart and capable men, career options seem few.
But is that really the case?
At FranNet, we specialize in helping “beached white males” as Newsweek calls them, discover new ways to leverage their years of experience and knowledge and launch a fulfilling entrepreneurial career. If you’ve spent more than a decade in a corporate or C-level position, we know how to help experienced professionals transition to business ownership where they are no longer a victim or captive to the market.
At FranNet, we see the down economy and tight job market as an amazing opportunity.
“In a recession, franchising typically takes off and today’s market is no exception,” says Todd Bingham, VP of Operations for FranNet. “Experienced corporate managers and C-level executives have the background and skills needed to launch highly successful and profitable franchises. Franchise systems are smart to recruit experienced and capable leaders from the corporate world; opening a franchise today may jumpstart an otherwise dying career. ”
Many franchise companies want experienced and transitioning executives, but many outplaced executives are not aware of the amazing opportunities that exist, often in the same markets and industries they know.
“Franchising is not just french fries,” Bingham says. “Over a third of job creation and over half of retail sales today are coming through franchise expansion. Corporate America may be tanking but franchising booming. Really, there has never been a better time to work with a FranNet consultant to see if a franchise is a perfect fit.”
Curious?
Frannet has experienced consultants in over 70 markets and a step toward a very fulfilling career might just be a single phone call or meeting away. Franchising is thriving; if you are transitioning, don’t miss the opportunity the down market presents.
Take a second and fill out our request information form. With no obligation, you may find out the future is not beached but smooth sailing instead.
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